It’s vitally important now to understand how your customers use and interact with technology. Digital Marketing offers the opportunity to transform the ‘savvy’ OP dealer’s business, extending the marketing process through the use of many different channels such as email, web, social media, search engine optimisation and pay-per-click, mobile applications and video.

Delivering web based services can save time and money, too, such as being able to offer online print proofing which increases customer lock-in, slashes order processing costs and significantly reduces the time from point of order, through proofing and delivery of completed recurring print orders, meaning that you can make a margin even on the lowest cost orders for your regular customers.

Digital marketing techniques used in the right way, strengthen and enhance customer relationships, lower costs and improve reporting and analysis, so you can see what works best for each target audience, measure the success of your marketing campaigns and adjust the spend accordingly.

• An enhanced profile among your customers
• Increased brand presence across the web, enabling you to find and attract new customers
• Freeing up your time to focus on more value added ”face-to-face’ accounts
• Fantastic ROI; internet marketing isn’t expensive and the pay-back can be considerable
• Scaleable and flexible service offers you the opportunity to dip a toe in and have a go

MarketMe, Guided Partner Services is a unique, bespoke and flexible service offering a tranch of products for dealers to dip in and out of as you see fit. No hard sell, just a group of individuals with a tremendous amount of accumulated knowledge and understanding of technology, marketing and the sector. We work the way you want to, freeing up your people to be productive where you want them to be, while your business communication plans grow to fruition using ICM’s MarketMe to help you harness the power of the latest Internet driven services and platforms.